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DISCOVERY
Insight:
Quarantine life has limited people’s ability to explore the world’s wonders in-person and has caused people to feel trapped inside their own homes.
Creative Strategy:
Show people who feel trapped inside their own homes that Discovery Channel frees you from isolation by immersing you in their shows.
Art: Alex McBride
Copy: Peter Jefferies
Content: Ben Hancock
MY ROLE: Ideation, Social media and Digital Mock-Ups, Basic Concept Design
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