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Blue Bell Ice Cream flavors are so intense that it actually tastes like the flavor labeled on the tub.

Creative Strategy:

Show consumers that Blue Bell is dedicated to the taste of their product, and so all of their Ice Cream flavors will taste like you are eating the real thing. 

Art: Alex McBride & Hannah Wilcock

Copy: Rachel Miller

Content: NA

MY ROLE: Ideation and basic concept design

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