For this project, we were able to get footage while traveling on a study abroad to incorporate into our ad. We then filmed the rest of the ad back in the States. Several of the team members (including myself) have had family members personally affected by Alzheimer's and wanted to bring awareness to an issue that affects 6.5 million Americans. Creating something not associated with a product or brand was a refreshing break and a way to put a little good out into the world.